Annette Du Bois and Ian Fox have over 45 years collective experience in creating Positive Change, Personal Transformation and Practical Life-Skills in young people.

They didn’t just start CHAMPS Academy because they wanted to succeed in business, they started it because Kids and Young People need REAL, Practical and Workable Tools and Strategies to succeed in life today.

Authentic and Inspirational

Both Annette and Ian pride themselves on being true leaders, visionaries and two of the world’s most experienced coaches with a proven track record for outstanding results.

The world today is full of “Experts” but both Ian and Annette have actually done it. Lived it and bought the T-shirt!

Our Founders

Annette Du Bois Kids Coach

Annette Du Bois

Head Coach and Co-Founder

Life-Skill and Confidence expert Annette Du Bois is one of the nation’s foremost authorities on Kids and Teens Confidence and Mental Well-being. She has coached thousands of young people in how to be more confident and mentally resilient. A multiple Award-Winning Coach and Business Woman who’s also appeared on TV numerous times and in many national newspapers and publications, including Sky News, The Telegraph and BBC Radio 4’s Women’s Hour.

Annette has over 20+ years direct experience helping children overcome mental blocks and psychological barriers. She’s also an expert contributor to the media and regularly appears on radio and TV.

Annette developed the ‘CHAMPS Applied Self-Confidence and Life-Skills Transformation Coaching’ system, which is the only practical and non-therapy based formulated and highly effective confidence and life-skills coaching system for young people, achieving maximum and rapid results.

Annette has worked with thousands of young people, giving them tools and skills to overcome everyday challenges and mind based issues, such as fear, anxiety, body confidence and limiting self esteem. Annette is proud to have been the only confidence coach to be chosen by Sky to become a Sky Academy Ambassador and has featured on Sky News and Sky Morning stories talking about kids confidence and unlocking potential.


  • Award Winning

  • Highly Experienced

  • As Seen On TV

  • Recognised Expert and Authority

  • TEDx Speaker

Watch Annette’s Inspiring TEDx Talk on You Tube

Annette on Sky News

Sky News Morning Stories

Hello Magazine


Takes you to HELLO website. 

BBC Radio Sussex

Business Women Excellence Award Winner

Ian Fox


Ian is an author, NLP Master Teacher, Language and Communication Expert. An acclaimed Martial Arts and Health and Fitness Master, he’s spoken in front of audiences worldwide, appeared on TV and held Guinness World Records.

Ian’s role in CHAMPS is one of continual support because he knows first hand the importance of developing a positive young mind and proactive response to the challenges of being young today. He believes kids need the tools and skills to handle life and the confidence to grow and transcend through challenges.

Ian draws on first hand experience of being severely bullied at School and being left devoid of any confidence and communication skills. Through working with empowering role models and studying with masters of motivation, personal development and mental strength, Ian was able to overcome his inhibitions and self-imposed limitations to achieve at the highest levels in sport, in business and in life.

Ian is now a sought after speaker on Empowerment, Mental Toughness and Mindfulness. You may have heard him on the Jeremy Vine show on BBC Radio 2.


  • Author & Speaker

  • Over 40 + Years Experience

  • Mental Toughness and Mindfulness Expert

  • TEDx Speaker

Watch Ian’s Life -Changing TEDx Talk on YouTube


Read our Transformational Reviews on Trustpilot (click the image below).


Read our Transformational Reviews on Trustpilot (click the link below).