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Annette Du Bois and Ian Fox have over 45 years collective experience in creating Positive Change, Personal Transformation and Practical Life-Skills in young people and adults.

They didn’t just start CHAMPS Academy because they wanted to succeed in business, they started it because Kids and Young People need REAL, Practical and Workable Tools and Strategies to succeed in life today.

Authentic and Inspirational Leaders

Both Annette and Ian pride themselves on being true leaders, visionaries and two of the world’s most experienced coaches with a proven track record for outstanding results. 

The world today is full of "Experts" but both Ian and Annette have actually done it. Lived it and bought the T-shirt!

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Annette Du Bois

Life-Skills and Confidence expert Annette Du Bois is one of the nation’s foremost authorities on Kids and Teens Confidence and Mental Well-being. She has coached thousands of young people and adults in how to be more confident and mentally/emotionally resilient. A multiple Award-Winning Coach and Business Woman who’s also appeared on TV numerous times and in many national newspapers and publications, including Sky News, The Telegraph and BBC Radio 4’s Woman’s Hour.

Annette has over 18 years direct experience helping children overcome mental blocks and psychological barriers. She’s also an expert contributor to the media and regularly appears on radio and TV.

Annette developed the ‘CHAMPS Applied Self-Confidence and Life-Skills Transformation Coaching’ system, which is the only practical and non-therapy based formulated and highly effective confidence and life-skills coaching system for young people, achieving maximum and rapid results.

Annette has worked with thousands of young people, giving them tools and skills to overcome everyday challenges and mind based issues, such as fear, anxiety, body confidence and limiting self esteem. Annette is proud to have been the only confidence coach to be chosen by Sky to become a Sky Academy Ambassador and has featured on Sky News and Sky Morning stories talking about kids confidence and unlocking potential.


Award Winning

Highly Experienced

As Seen On TV

Recognised Expert and Authority

TEDx Speaker


Watch Annette’s Inspiring TEDx Talk on You Tube>


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Ian Fox

Ian is an author, NLP Master Teacher, Language and Communication Expert. An acclaimed Martial Arts and Health and Fitness Master, he’s spoken in front of audiences worldwide, appeared on TV and held Guinness World Records.

He's taught people to Walk On Fire, Bend Iron Bars with their Throats and Break Arrows with their Necks! Including companies such as Barclays and Coca-Cola.

Ian’s role in CHAMPS is one of continual support because he knows first hand the importance of developing a positive young mind and proactive response to the challenges of being young today. He believes kids need the tools and skills to handle life and the confidence to grow and transcend through challenges.

Ian draws on first hand experience of being severely bullied at School and being left devoid of any confidence and communication skills. Through working with empowering role models and studying with masters of motivation, personal development and mental strength, Ian was able to overcome his inhibitions and self-imposed limitations to achieve at the highest levels in sport, in business and in life.

Ian is now a sought after speaker on Empowerment, Mental Toughness and Mindfulness. You may have heard him on the Jeremy Vine show on BBC Radio 2.


Author & Speaker

Over 40 Years Experience

Mental Toughness, Personal-Empowerment and Mindfulness Expert

TEDx Speaker


Watch Ian’s Mind-Changing TEDx Talk on You Tube>