About Annette Du Bois
Founder of CHAMPS Academy. TEDx speaker. Published author. GP-referred confidence coach. And the person thousands of young people have opened up to — when they wouldn't talk to anyone else.
In short: Annette Du Bois is the founder of CHAMPS Academy Coaching and a specialist confidence and anxiety coach with over 20 years of experience working exclusively with children and teenagers aged 8–19. She is a TEDx speaker on teen confidence, the published author of Unshakeable Teen Confidence (endorsed by Dr Ayan Panja), and a GP-referred practitioner trusted by NHS doctors as an alternative to CAMHS. Annette has directly coached or positively impacted over 500,000 young people across the UK, USA, UAE and internationally, delivering all sessions 1:1 via Zoom.
From personal mission to global impact
Annette Du Bois founded CHAMPS Academy driven by what she saw firsthand: the gap between what struggling children and teenagers needed and what was actually available to them. Over more than two decades, she has built a practice exclusively focused on giving young people the practical tools, confidence and resilience they need to thrive. Traditional routes were long, clinical and often inaccessible. What young people needed was someone who spoke their language, understood their world, and gave them practical tools they could use immediately.
Since then, Annette has worked with over 500,000 young people across the UK and internationally. She has been featured in The Telegraph, Hello Magazine and Sky News, delivered a TEDx talk on teen confidence, and published Unshakeable Teen Confidence: How to Raise Teens Who Thrive in a World That Makes Them Anxious.
GPs across the UK refer families to Annette directly as an alternative to CAMHS — recognising that for many young people, the coaching approach produces results that clinical therapy struggles to match.
“I've seen Annette Du Bois at work at close quarters and she is a breath of fresh air. CHAMPS Academy is my go-to recommendation for building resilience in young people.”
Why parents and GPs trust Annette
Recognised across media, medicine and the coaching profession.
TEDx Speaker
Annette has delivered a TEDx talk on teen confidence, establishing her as a leading voice in the field.
Published Author
Unshakeable Teen Confidence — Annette's book for parents on raising confident, resilient teenagers. Endorsed by Dr Ayan Panja.
GP Referred
NHS GPs across the UK refer patients to Annette directly as an alternative to CAMHS — a rare level of professional trust.
National Media Coverage
Featured in The Telegraph, Hello Magazine and Sky News as a compelling alternative for struggling young people.
500,000+ Young People
Annette has directly coached or positively impacted over half a million young people across the UK, USA, Europe and Middle East throughout her career.
20+ Years' Specialist Experience
Over two decades exclusively focused on young people — this is not a generalist coaching practice.
Why young people respond to Annette
There is a reason teenagers who have refused therapy open up to Annette. It comes down to how she works.
She's not clinical
Annette talks to young people the way a trusted mentor would — directly, warmly, without jargon. This is why those who've resisted counselling connect with her.
She's genuinely on their side
Young people sense immediately that Annette isn't reporting back or ticking boxes. She creates a space where they feel safe to talk.
She's practical
Every session ends with tools the young person can use immediately. Not theories — actions. This is why parents notice visible change within 2–3 sessions.
She measures results
A before-and-after confidence evaluation means both parent and child can see clearly how far they've come by the end of the programme.
Watch, listen & read
Annette's work has been featured across national media. Watch her TEDx talk, her Sky News appearance, and read independent reviews from parents.
Annette's TEDx talk on building unshakeable confidence in young people.
Annette's appearance on Sky News discussing teen confidence and anxiety.
CHAMPS Academy is independently reviewed by parents. Don't just take our word for it — read what families across the UK and internationally say about their experience of working with Annette.
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