A Message For You | CHAMPS Academy

YOU

From Annette Du Bois — Confidence Coach

A message for you —
before you decide anything.

You probably didn't ask for this. Someone in your life suggested it. So before you make up your mind — read this first.

Keep reading

Annette Du Bois

TEDx Speaker · Confidence Coach · Author

First thought

I get it. Your first thought was probably "great, so they think something's wrong with me."

It isn't like that. At all. I'm not here to fix you, analyse you, or give you a list of things you're doing wrong.

I work with young people every single day — and the ones who come to me aren't broken. They're smart, they're feeling a lot, and nobody has given them the right tools yet. That's the whole point.

Let's be clear

What I'm not.

A Therapist

We won't be digging through your past or talking about your feelings for an hour while I take notes. This isn't therapy.

A Teacher

No lessons. No homework. No being talked at. You've got enough of that already.

A Fixer

You don't need fixing. You're not broken. I'm not going to treat you like you are.

So what actually happens?

Think of it as having someone completely in your corner.

Someone who isn't your parent, isn't your teacher, and has zero agenda except helping you get what you want.

We talk about what's going on for you — the stuff that feels heavy, the situations you keep getting stuck in, the moments where your confidence disappears and you don't know why. And then we work out what to actually do about it.

"Not theory. Not advice that sounds good but goes nowhere. Practical things that work in real life, in real situations, starting almost immediately."

Most people feel a real difference within the first two or three sessions.

Here's something they don't teach you in school

Every single person at the top of their game has a coach. Every one.

Think about the people you look up to. The athletes. The musicians. The entrepreneurs. The ones who seem to have it completely figured out. Here's what they all have in common — they didn't get there alone.

⚽

Cristiano Ronaldo

Has worked with personal coaches and mental performance experts throughout his entire career.

🎾

Serena Williams

Had multiple coaches at every stage — technical, physical, mental. She credits them with transforming her game.

💻

Bill Gates

"Everyone needs a coach. It doesn't matter whether you're a tennis player, a gymnast, or a bridge player." His words.

🎤

Beyoncé

Has had vocal coaches, performance coaches, and creative mentors guiding her throughout her entire career.

🏊

Michael Phelps

23 Olympic gold medals — and a coach and mental performance trainer beside him for every single one.

📱

Steve Jobs

Had Bill Campbell as his executive coach. One of the most successful people in history — still needed a coach.

🥊

Muhammad Ali

Behind "The Greatest" was trainer Angelo Dundee — a man who helped Ali believe in himself before the world did.

🎬

Oprah Winfrey

Has spoken openly about her coaches and mentors. She says having guidance changed the entire direction of her life.

"Coaching isn't something you need because you're struggling. It's something you get because you're serious about where you're going."

— Annette Du Bois

Think of it this way

Some analogies that might actually make sense.

Sometimes the best way to understand something new is to compare it to something you already know.

🎮

It's like having a cheat code — but one that actually works in real life

In any game, the right move at the right moment makes all the difference. Coaching gives you strategies for the real-world situations that feel impossible right now — so instead of fumbling through them, you know exactly what to do. It's not cheating. It's playing smarter.

🏋️

You wouldn't go to the gym without knowing what to do

You could turn up and guess. Or you could have someone show you exactly what works, watch your form, spot your weak points, and push you further than you'd go alone. Confidence works the same way. You can figure it out eventually on your own — or you can get there faster with someone who knows the way.

🎵

Even the best musicians still practise with a teacher

It's not that they can't play. It's that having someone else listen — someone trained to hear what you can't — helps you reach a level you'd never reach alone. Your mind works the same way. A fresh perspective from someone who isn't emotionally involved in your situation changes everything.

🧭

You wouldn't navigate somewhere new without a map

Growing up is like being dropped somewhere you've never been before and told to find your way. Some people wander for years. Others get a guide — someone who's been there, knows the shortcuts, and can point you in the right direction. That's what coaching is. Not someone taking the journey for you. Someone making sure you don't get lost.

📱

Your phone has settings — so does your mind

Most people just use the default settings their whole lives. They think the way they think because nobody ever showed them there was another option. Coaching is like going into the settings of your own mind and adjusting what's been causing problems — not by changing who you are, but by understanding how you work.

What we work on

The stuff that's actually been bothering you.

Every person is different. But here's what comes up most:

Confidence that actually holds up — not just on good days, but when things get hard

Friendships, fallouts, and the social stuff that makes school feel exhausting

Getting out of your own head — the what-if spiral, the overthinking that keeps you up at night

Finding motivation when everything feels flat and you can't explain why

Handling big emotions without them taking over — anger, anxiety, overwhelm

Feeling like yourself again — or maybe for the first time, properly

What changes

Your life actually gets better. Here's how.

You stop dreading things

Situations that used to send your anxiety through the roof start to feel manageable — then normal — then easy. You'll surprise yourself.

You know what to do

Not because someone told you what to do — but because you've got your own tools now and you know how to use them. That's a different feeling entirely.

Everything around you shifts

Your relationships get better. With friends, with your parents, with yourself. When you understand your own mind, everything around you changes.

You get clear on what you want

Not what everyone else wants for you — what you want. Your confidence, your direction, your future. School, career, life. All of it gets clearer.

Your future opens up

Whatever career, path, or life you want — confidence is the foundation of all of it. Build it now and everything you go after becomes more achievable.

You feel like you

Not the version running on anxiety and self-doubt — the real one. The one that's been there all along, waiting for a bit of room to breathe.

One more thing

It's just a conversation. Nothing more.

Everything we talk about is just between us. One to one. Online, from wherever you are — your bedroom, your kitchen, anywhere comfortable. No waiting rooms. No strangers. No awkward silences.

💬

Private. Personal. Online.

Sessions are one-to-one on video — completely private, completely focused on you. Most young people tell me afterwards they wish they'd done it sooner. Not because something was badly wrong — but because once you have the tools, you can't believe how much easier everything feels.

💎

"The moments that test you are exactly the ones that shape you. Even a diamond needs pressure to shine."